Toyota and Lexus have won “roller” competitions

Within the limits of the New York autoshow company IAG Research has lead ceremony of rewarding of the motor-car manufacturers which have created the most impressing television advertising production for promotion of the brands to the consumer, to appreciate which we offer our readers.

Two of five awards have received brands Toyota and Lexus. Winners have been certain on the basis of data IAG Research about efficiency of the advertising, received as a result online-interrogation more than 1.5 million televiewers.

Campaign on promotion Toyota Yaris has received the award in a nomination « the Most effective campaign on start of a new product ». The basic criterion of a choice of the winner began to raise ability of campaign a level of awareness on a new product among consumers in the age of from 18 till 54 years. For Toyota Yaris agency Saatchi and Saatchi Los Angeles, a part Publicis Groupe was engaged in development and realization of campaign. Two other finalists in this category of steel of campaign for Dodge Nitro (developed BBDO Detroit) and Nissan Versa (TBWA/Chiat/Day).

The most effective advertising campaign in sector of products of a premium-class became campaign for Lexus LS 460, showing function of an automatic parking of the car. Californian agency Team One Advertising was engaged in development of campaign. A star of basketball Dwayne Wade in advertising Lincoln Navigator, the hero transforming off-road car Hummer H3 from General Motors Corp. In a submarine, have not helped competitors Lexus LS 460. At a choice of the winner the communications and appeal of advertising to consumers in the age of 25 - 54 years with the revenue not less than $75 000 were considered remembered advertising, branding.

Advertising of hybrid off-road car Ford Escape has won the award as the most effective campaign in a segment of products of middle class owing to remembered image. Campaign in which development agency JWT Team Detroit was engaged, took place during SuperCup 2006. Other finalists of steel two models Volkswagen - Passat and Jetta. Finalists of a nomination « the advertising Most liked to spectators » steel campaign Honda Pilot with participation of the troll, Jeep Wrangler with the lizard and GM Warranty - with flying cars. As a result the award has got to off-road car Honda Pilot.